It’s almost the end of June and I almost forgot to pick a book to read.  I have so many books I want to read, sometimes it’s super hard to actually pick one and read.  Which actually corresponds with the book I did select for June, The Dip by Seth Godin.  I love Seth Godin’s blog and was inspired to pick one of his books to read.

The subtitle for The Dip is “A Little Book That Teaches You When to Quit (and When to Stick)” and that’s exactly what it does. It reminds you that quitting isn’t a bad thing. It’s not the same as failing. In fact, quitting at the right time is one of the best things you can do.  Successfully quitting is a strategic decision, not something you talk yourself into.  The Dip also nicely reinforced the idea of ignoring sunk costs, with a small story about Michael Crichton.

The Dip is a short book, but a very interesting read.  I can see myself rereading it when I need a reminder about quitting and it’s value!

If you’re interested in learning more about The Dip, there’s a great squidoo page on it